Case Study 1

D&B programmed DecisionMaker to differentiate between our new and existing customers.

When staff are performing a credit check they are asked 3 questions on screen :-

Please supply the following information about this enquiry:
Credit limit required
Customer status	Existing
Payment history so far	31-60 days

This information is combined with D&B data during the enquiry to produce a unique recommendation designed to my own specification.